Interview with Rick Canale of ‘Baseball Treasure’ By: Shane Salmonson

The Hunt is on!

Interview with Rick Canale
By: Shane Salmonson

Rick Canale has been a florist for most of his life. He runs a family-owned flower shop in Boston called Exotic Flowers. Rick’s latest venture combines two collectibles that often share floor space at hobby shows, cards & coins. Rick is the co-founder of a new product called Baseball Treasure, and it has just been released!

BU: So what exactly is Baseball Treasure?  

RC: Thirty baseball players, thirty coins. A new way to collect baseball players has arrived, and with it- the possibility to receive a precious metal coin in your pack. The base set includes one one-ounce .999 fine copper coin of a Major League Baseball star, one from each major league team. Rare silver coins, variations of the player coins are randomly inserted in the packs, no additional purchase necessary.  Let the hunt begin!

Baseball Treasure is perfect for the collector and the fan. One star from each team has been minted and presented on a cardboard mount with the heads side having a portrait with name and position, while the tails notes a highlight from last season and showcases an action pose. One in 432 packs will be a one-ounce .999 fine silver coin, while one in every 21,600 packs will include a specially marked coin redeemable for a one-ounce gold coin of Aaron Judge, commemorating his rookie record of 52 home runs last season. All Rise and #jointhehunt!

BU: Where did the idea come from?

RC: My partner John Connor and I have always been avid baseball fans and baseball card collectors. We have access to a great partner in Massachusetts who mints our coins and was able to keep costs down to make this collectible affordable for all fans.

BU: Being a huge baseball fan I could give you a million reasons, but why did you choose to make a baseball product?

RC: Having grown up in the shadow of Fenway Park, we were autograph hounds during our early teens and have never lost our affection for Major League Baseball. We are even season ticket holders for the Red Sox (three rows back of the on deck circle).

BU: Do you think your product will cross over to card collectors?

RC: Yes, without a doubt. We love baseball cards and know this will bring new and old collectors to the hobby.

BU: Are you a collector yourself?

RC: Yes, I have all my original baseball cards. My favorite card is the ’76 Topps Yastrzemski – I have owned World Series Rings, bases from the 2017 World Series – but my pride and joy is a Jackie Robinson autograph.

BU: Where will Baseball Treasure be sold?

RC: In most MLB ball parks, 75 Modells locations,,, the Baseball Hall of Fame, many hobby stores and of course at!

BU: Can you explain what “The Hunt” is?

RC: The Hunt is virtual and live. We will be posting online clues twice a week where fans can win copper and silver coins. We will also have live treasure hunts in MLB cities where people that play can win silver and even a gold coin.

BU: Anything else you would like to share?

RC: We are a small start-up and know the importance of the experience. The experience of finding treasure goes back centuries. We plan on working so closely with our retailers that people will go to those locations as a destination for Baseball Treasure Coins.

Rick Canale
Twitter: @BaseballTreasur

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  1. Great interview! I totally agree that finding treasure is a concept that is universally appealing. It was a great idea to make that one of the cornerstones of this product, while at the same time creating a base product that is both desirable and unique. I have some of these coins and would highly recommend them to everybody, fan or collector. They look even better in person than they do in these pictures. Congratulations to Rick and John for creating a truly revolutionary product!