How can Netflix afford this and why are they doing it? Any insight? Has anyone used it?

Netflix cofounder’s MoviePass will now let you see one movie per day in theaters for $10 a month

Netflix cofounder Mitch Lowe has a new business model for his startup, MoviePass. For $9.95 a month, subscribers can see one movie a day in any US movie theater that accepts debit cards, with the exception of IMAX and 3D showings.

 

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